With a mixed background in retail, insurance, renewable energy, and dental sectors, I have gained valuable experience as a Data Analyst, Sales Intern, Sales Analyst, Digital Marketer, and Product Line Marketer. Across these roles, I developed strong analytical, problem-solving, and teamwork skills, as well as the ability to perform under pressure—qualities that will allow me to contribute effectively in dynamic, fast-paced environments.
Optimized grocery categories for Save-On-Foods, driving $3M in revenue across 17 category reviews from 2023 to date. I developed six custom Excel/VBA reports, automating over 30 recurring reports and securing $100K+ in contracts for NIQ. Using web scraping, analytics, and Tableau geospatial visualizations, I provided insights for key projects, including acquiring a grocery chain, revitalizing Urban Fare sushi sales, and guiding a banner conversion in Abbotsford.
Utilized Google App Script, Python, and Streamlit to automate sales data ingestion across all Canadian markets for a standalone app, aiding in sales prioritization, inventory management, and analytics for regional reps. This led to a 20% sales increase in 2024 and the decision to cancel their existing analytics provider, costing $1,000 per month.
Responsible for the continual classification and recording of business expenditures over $7M and the reconciliation of billing and invoices totaling over $15M
Proactively supports the regional sales team by identifying and nurturing business opportunities while assisting in the preparation of sales presentations, proposals, and quotes for prospective clients.
Led the development of a new branding strategy that contributed to a 38% increase in order bookings for 2021. Created over 30 account sell sheets for the sales team, leading to the acquisition of three whale accounts. Prospected, generated, and qualified 19 new leads for the sales team, resulting in over $20,000 in product purchases.
Optimized company website's SEO, reducing bounce rate from 75% to 50%. Combined with the deployment of a Google Ad campaign, led to a 25% increase in website conversions. Moreover, I had constructed 3 landing pages targeting specific markets, resulting in the generation of over 100 leads.
My background has provided me with a strong foundation in critical thinking, problem-solving, and working effectively in team environments
Developed a strong foundation in critical thinking, problem-solving, and effective teamwork in dynamic and high-pressure environments.
This data visualization tool enables users to explore historical Formula 1 race data, providing insights into trends and supporting an analytical review of racing strategies and performance.
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This standalone application provides live insights into top-performing regions, stores, and banners while enabling users to monitor key sales and inventory metrics across Canadian sales territories.
Application Viewing Available Upon Request :)
This project analyzes Bellabeat, a fictional high-tech company that manufactures health-focused smart products. By analyzing data collected from Fitbit smart devices, I gain insight into how consumers behave and make recommendations based on my findings.
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This portfolio entry showcases a comprehensive SQL code file for a relational database modeled after Herc Rentals, a construction equipment rental company. The database has undergone normalization up to the 5th Normal Form, effectively eliminating redundancy and guaranteeing lossless decomposition.
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The attached showcases my final project in my Windows Application Programming course. This program uses VBA in Excel to import specific datasets on school grades and analyzes them based on a chosen course. It then summarizes the findings in a Microsoft Office Document.
*Please note this program only operates on a Windows Operating System*
This presentation showcases a market research project I conducted. The project surveyed 50 participants to gain insights into effective recruitment practices for TD Labs in attracting post-grad hires. The findings of the survey were then analyzed using SPSS Statistics and presented to TD Lab Managers.
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